Woman holding a glass mug of mushroom tea in the sun

Our story

Calmer. Healthier. Happier.

We're Cheerful Buddha, an independent UK brand making drinks for the small daily rituals you enjoy: mushroom coffee and tea, ceremonial grade matcha, matcha latte, hot chocolate and sparkling drinks, all from natural, plant-based ingredients. Taste first, always.

What we stand for

What matters to us

  • Leaves with a smile

    Taste comes first

    If a drink doesn't taste good, nobody has it twice. So we develop every recipe ourselves, from scratch, starting with flavour.

  • Vegan

    Natural, through and through

    100% natural ingredients, across the range. Where we add vitamins, they're natural, not synthetic.

  • Mushroom powered

    Only the fruiting body

    Our mushrooms are the fruiting body, the mushroom itself, never mycelium.

  • Plastic free

    Kind to the planet

    Vegan Certified across the range. Our coffee, matcha and hot chocolate come in fully recyclable, plastic-free cardboard tubes.

  • Vegan Certified logoVegan Certified
  • Rainforest Alliance Certified coffee
  • Recyclable, plastic-free tubes

What goes in

Ingredients valued for centuries

Some of what goes into our drinks has a very long history. Here's a little of it.

  • Fresh Lion's Mane mushrooms on a wooden plate

    Fruiting body extract

    Lion's Mane

    • Known in China for hundreds of years as hou tou gu, the monkey head mushroom. Ours is the fruiting body.
  • Reishi mushroom growing on a fallen log

    Fruiting body

    Reishi

    • A mushroom with a long history in East Asian tradition. You'll find our Reishi fruiting body in Matcha Latte and Cacao Bliss.
  • Wooden scoop of bright green ceremonial grade matcha powder

    Ceremonial grade, first harvest

    Matcha

    • Origin Japan
    • Powdered green tea has been whisked in Japan since the twelfth century. It's still at the heart of the Japanese tea ceremony.
  • Ashwagandha root and powder

    Root powder

    Ashwagandha

    • Origin India
    • A root with a long history in Ayurveda, a traditional practice from India. It's in our Lion's Mane Coffee (regular and decaf) and Matcha Latte.
  • Cacao beans and cacao powder on wooden spoons

    Cacao powder

    Cacao

    • Long before chocolate bars, the Maya drank cacao as a frothy drink.
Hand holding a tube of Lion's Mane Mushroom Coffee among fresh green leaves

Our promise

What goes in, and what doesn't

What we use

  • 100% natural ingredients
  • Fruiting body mushrooms, never mycelium
  • Real coffee in our coffees: 100% Arabica from Colombia, Rainforest Alliance Certified
  • Real leaf tea, not a powder, in our teas
  • Natural vitamins, where we add them

Never in them

  • Synthetic vitamins
  • Gimmicks, or extras for the sake of it
  • Anything from animals: we're Vegan Certified
  • Plastic packaging: our tubes are cardboard and fully recyclable

Independent third-party testing

We test it. You can see the results.

Great Taste 2026 award badge with Lion's Mane Lemon and Ginger and Mint and Chamomile teas on moss

Great Taste 2026 winners

Our Lion's Mane Lemon & Ginger and Mint & Chamomile herbal infusions were awarded a Great Taste star in 2026. Great Taste is judged blind by food and drink experts at the Guild of Fine Food.

Proof that functional can still taste wonderful. 15 tea bags in every box.

Find us in store

On shelves across the UK

Pick up Cheerful Buddha in Holland & Barrett stores nationwide, at Selfridges, Daylesford, Grape Tree and independent shops across the UK.

  • Holland and Barrett
  • Selfridges and Co
  • Daylesford Organic
  • Grape Tree

Awards

  • Red Dot winner 2024, for our packaging
  • Holland & Barrett New Supplier of the Year 2023

As featured in

  • BBC
  • Evening Standard
  • Metro
  • The Guild of Fine Food
  • Speciality Food Magazine
  • Natural Products News
  • Plant Based magazine
  • The Beauty Shortlist
Woman in the sun holding Lion's Mane tea boxes

Your daily cup

Hot or iced, frothy or black, at your desk or on the sofa: however you take it, make it yours.